History of digital Marketing
Digital Marketing, This Term is defined as any kind of marketing performed through online or offline using electronic devices to sell the products or Services.
We cannot exactly define when digital marketing ideas have been aroused in human mind. Might be a hundred years above when the person has invented radio for the first time or more than that.
This pic evidence’s the early digital marketer.
His name: Guglielmo Marconi.
Who had invented Radio For the First time
After the invention in 1896 he was the first human to demonstrate a, “public transmission of wireless signals.”
After his little demonstration in England, Morse signals were transmitted across open water.
And, It took another 10 years for the radio to reach the general public, it didn’t take the creators long to realize they could use it to sell stuff.
The first live broadcast was from an opera performance at the Met and guess what people did after it?
They bought show tickets!
Digital marketing strategy was born.
These might Surprise you. They did not use smart phones, apps, Facebook ads or blogs at all.
That’s because digital marketing has nothing to do with the internet.
It can be done both online and offline.
But the more recognizable period for digital marketing was in early 2000’s.
Is digital marketing effective with example?
Yes Digital Marketing is effective.
I remember when I was a kid 1990’s sitting at the back seat our Car used to look outside the window. Whenever I used to see a hoarding of restaurants’ or exhibitions etc. I used to ask my Parents when we can go to there.
And they used to take me to that place one day or the other. These types Traditional Marketing used to work when there was no Smart Technology but now it doesn’t Work.
I can Prove you these.
Whenever you are travelling in a car or any other transportation look at your co passenger they will be busy looking into their phones or laptops or tab’s. the below picture shows you more briefly
These means no body will look outside the windows and have a look at bill boards.
These prove’s that the bill boards are not getting impressions and also costs you very high.
But fortunately or unfortunately we can consider these types advertising died.
Still I see many of my clients are investing lakhs of rupee’s in billboard and hoardings which are very high in cost and result cannot be tracked.
It’s a known fact that Google and Facebook generate more revenue than any other traditional marketing. And result can be tracked on each rupee you spend.
This is why digital marketing is more effective than traditional marketing.
Types of digital marketing
Digital Marketing Can be done both Ways Online Marketing and Offline.
About Online marketing I will Discuss Separately on Each Topic. In these I will Give You an Overview. For the sake of Completeness
The 7 Important Aspects on online Marketing are;
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
There are many other Online Marketing Techniques as well. The above are the Major Aspects
Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart.
The 4 Big Categories of Offline Marketing are;
- Enhanced offline marketing
- Electronic billboards
- Digital product demos
- Digital product samples
- Radio marketing
- Radio commercials
- Show sponsoring
- TV marketing
- TV commercials
- Phone marketing
- Cold calling
- Text message marketing (giveaways, coupons, loyalty programs)
Enhanced offline marketing
It is a form of marketing that is entirely offline but we use electronic devices in it.
A restaurant uses I-Pad’s for Ordering Food. Where it displays The Combinations for the Food They ordered.
People are using digital media to enhance their marketing for decades
We See Many of the Companies Uses Electronic bill Boards To attract their Customers
For Example: A Hotel uses Digital Led Bill Boards By showing their products and Offers.
The Below Pic Describes it more clearly
Some of them even Interactive, Showing live feeds of the people or pictures of the customers
Renting a billboard would cost you higher. But check for good offers.
Attracting Customers Eye Plays an Important role.
Digital product demos
The best way advertising your Products is to show the demo products to them before they buy it. It is an important of your Digital Marketing Strategy.
Displaying product demos can drive you
Digital product sample
It’s a digital Product sample of play station.
The company’s give these to the people who are interested in playing games. But there are some features in the game which you can get only if you buy it.
Digital product Sample Creates interest among the customers to buy it.
Over A 100 years Passed Radio Has been invented still it is the best way of offline marketing.
There is still 1 in every 10 members listen radio Every day.
People run Commercial ads on it and also show sponsoring will be done to get more attention.
Telivision Marketing will likely never go away. Where the most Money is burned Every Year
TV Commercials Just Hit Across The Board Every One
Companys Run Tv Commercials To Increase their sales during the busy hours and they hit all the age groups.
And also TeleSales where the sell Products.
Smartphone’s are killing it.
Over 80% of the population is using Smart Phones the number of people using internets are on Smartphone’s compared to desktops or laptops.
And it’s increasing day by day and most of the money is invested on mobile ads.
Let’s come to the point offline marketing on phones
Calling and Texting
Cold calling is a act of calling people to sell their Products or service. It is still used by many companies and it’s still working.
It doesn’t have the Scalability Compared to social media and email
People will also send bulk sms where we can know the number of msgs delivered and can give a result if sent to relevant audience.
To Attract Customers through Text marketing people also Use Coupons, Loyalty Programs etc.
This is the scoop of digital marketing. Is going to be very high.
But this guide will give you the combination of both online and offline marketing details which can help out any Businesses.
For Any Doubts Feel Free To Reach Us @ www.imagni.in
I hope this guide is helpful to You and showed you that digital marketing is more than Facebook ads and social media.
Let me know your Suggestions in the comments.