Search Engine Optimization (SEO) is the process of optimizing your website or blog so that it shows up on the top of Search Engines for certain Keywords.
Why is it necessary To do SEO?
Let us think you write a blog about Crispy chicken Recipe and you want to show your recipe on the top of search Results.
But the Known Fact is that every day Thousands of articles come with crispy chicken recipe among which it is really difficult to get your article on the top of the search engine. it is only possible by doing proper SEO.
So SEO is that Magic which makes your Website or Article visible on the top of Search Engine when ever someone searches for a particular keyword.
Let us Discuss in Brief about SEO
- White hat vs. black hat
- On-Page SEO
- Off-Page SEO
The Vast majority of online experiences begin with a search engine, and nearly 70 to 75 % of searchers start their searches on Google.
The fact that the first five results on Google get 67% of all clicks, and you get an idea of why search engine optimization is so important.
Now you have the basic Idea of what is Seo.
But Its not that Simple to rank on the 1st Page of the search results google Guards its Search Algorithm Pretty well.
White hat vs. black hat
It is important to know what is white hat and what is black hat technique before you start with SEO.
Black Hat SEO
Some People are really in hurry to make some bucks really quick while others are in it to be in a position for a long time.
If you want to work SEO like to make money really quick, you’ll probably end up doing black hat SEO..
but the people who are doing black hat SEO will focus on content only for Search Engines they wont consider Humans at all. there are many ways to break the rules and make your site rank high. these are the prime way for black hat SEO to make money fast.
this results in Spammy Pages that are often banned very fast. but you’ll continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.
White Hat SEO
On the other hand, white hat Technique is the way to build a sustainable online business. If this method you’ll focus on your human audience.
you will try to give the best content and make it easy for users by following Search engines rules.
Grey Hat SEO
apart from Black hat and White hat Technique there is als one more technique called Gray hat.
the name itself implies little white and little gray.
Gray hat method implies both white hat and black hat methods as well.
word stream has very clearly explained about Gray hat Technique
Difference Between On Page SEO & Off Page SEO
It is Something line Cleaning your self from inside as well out side.
Cleaning yourself from inside makes you Healthier and cleaning yourself from out side Grows your image among the people.
Similarly There are 2 major factors for SEO they are On Page and Off page SEO.
ON Page SEO
On Page SEO is all about Website or Blog Appearence in which google directly looks at Various factors of the website to give your Site ranking, Such as your content, Speed, Page Structure, headlines etc.
OFF Page SEO
Off-page SEO is all about back links of your site where google looks at the links of your site which are not in your hands. the depend on the source like Social Networks, Blogs and personal history of searcher etc.
These both are entirely different but to do well you should work on both On-page and Off-page SEO