What is digital marketing?
Digital marketing is a broad term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
The main difference between digital marketing and traditional marketing is that digital marketing campaigns are executed exclusively through digital channels and this gives marketers more control, tools, and data to analyze the effectiveness of a campaign.
At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.
Types of digital marketing?
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click Advertising (PPC)
- Content Marketing
- Email Marketing
- Website Marketing
Search Engine Optimization (SEO)
Search engine optimization is important for the success of any online business. Every webmaster should understand what is SEO, how it works and the traffic potential it can generate for all website types.
SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results.
It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate.
SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Social Media Marketing (SMM)
SMM means marketing on social networks, or the promotion of goods and services through digital media. Learn how to run a promotional campaign and increase traffic to your website.
Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites like Facebook,Instagram,Twitter,etc. as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.
Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website.
The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers.
Pay-Per-Click Advertising (PPC)
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”Other forms of PPC advertising include display advertising (typically, serving banner ads) and remarketing.
PPC or Pay-Per-Click advertising allows marketers to pay only when their ad is clicked by an online user. This online advertising model enables marketers to display ads in the sponsored results section of the search engine’s results page.
PPC is mostly done through search engine advertising, namely Google and Bing ads. When you see the first results on search engines like Google with the “Ad” bubble, those ads are search engine advertisements most likely paid for through PPC. Advertisers only have to pay for each time their ad is actually clicked, not each time that it appears on a search engine results page.
Content marketing is relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems.
For one thing, without content, SEOs would have nothing to optimize for search engines. The metadata they add to posts is an attempt to help robots like Google and Facebook wrap their digital heads around the complexities of the content they’re indexing. Every link earned by every marketer points to a piece of content, and the keywords that people type into search engines are an attempt to find content.
Content marketing is the use of that content—any of it—to help meet a marketing goal for your organization. That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
Success – Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right!
Measureability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.
Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.
Web marketing creates the opportunity for your business to share your message to everyone on the web, including with potential customers. You get your business in front of people who are looking for your products or services. It’s an efficient way to increase your online presence, plus market your business to the right people.
Every business that wants to succeed online needs to have a clearly defined website marketing strategy. This is no longer optional but a ‘must-have’ for businesses who want to survive in the highly competitive online market.